McDonald's: the place versus the metaphor

Credits

ESP | ENG

PROJECT

Ergosfera (Partidarios da Cidade Sociedade Cooperativa Galega).

In this project: Iago Carro Patiño, Cristina Canto Domínguez, Ricardo Leonardo Rey (until 2018), Pablo Pérez Golpe (until 2018), Borja Díaz Carro (until 2014), Tono García Mejuto (until 2014) and Jorge Lamas Pérez (until 2014).

LICENSE

All documentation produced as part of this project may be freely used and transformed for any purpose under a Creative Commons Attribution - ShareAlike 4.0 International (CC BY-SA 4.0) license.

ACKNOWLEDGMENTS

- To all the people with whom we have spoken about the McDonald's case and whose reflections have helped us at some point in the project, such as Alejandro Álvarez, María Arana, Débora Ávila, Eneas Bernal, Cristina Botana, Luis de Lucas, Carlos Diz, Brais Estévez, Sergio García, Arantxa Mendiharat, Xoán Mosquera, Gorka Rodríguez, Albert Sales, Xiao Varela and Enric Villavieja.

- To Roi Zas Hernández, for showing us the photobook «24/7» by Alexander Gross, and to Diego Calvelo Álvarez, for giving us the translated version of the article «Pos-Capitalist Desire» by Mark Fisher, two important documents for the development of the project.

- To the people participating in the micro-workshop «McDonald's: the place versus the metaphor», a very productive work session and debate held at FETSAC'22 - Confluences (H.T.S. of Architecture, University of A Coruña, 22-03-2022): José Ángel Ayude Fernández, Carlos Diz Reboredo, Iván Hernando Bango, Pablo López Arias, Laura Martínez Salgado and Olalla Picallos Alló.

- To the students of the Master's Degree in Advanced Studies in Social and Cultural Anthropology who participated by sharing their personal experiences at McDonald's after the presentation of the project on the subject Local Spaces and Globalization (Faculty of Political Science and Sociology, Complutense University of Madrid, 02- 11-2022).

- Acknowledgments of the sessions Global spaces, urban refuges?, here.

- To the students of the Mother and Teacher Pontifical Catholic University (PUCMM) of the Dominican Republic who participated by sharing their personal experiences at McDonald's after the presentation of the project at the Interventions in the territorial and urban landscape - IV International Seminar of the Master's Degree in Architectural Design (H.T.S. of Architecture, University of A Coruña, 30-09-2023).

- Acknowledgments of the project Postmodern magic in Carabanchel, here.

- To the people participating in From the market to the table in 4 steps of the URBANBATfest - 12th edition - The great feast, for their comments and reflections on the McDonald's case shared after the presentation of the project (Ensanche Market, Bilbao, 25-11-2023).

FINANCING

Presentation The generic (2024)	102,00 € (120,00 € - IRPF)	University of Santiago de Compostela
Presentation McDonald's: the place versus the metaphor (2023)	363,00 € (300,00 € + VAT)	Urbanbat
Presentation McDonald's: the place versus the metaphor (2023)	127,50 € (150,00 € − IRPF)	University of A Coruña
Presentation Postmodern magic in Carabanchel (2023)	272,00 € (320,00 € − IRPF)	University of Santiago de Compostela
Residency Postmodern magic in Carabanchel (2023)	1.000,00 € (826,45 € + VAT)	Asociación Ey!Studio
Sessions Global spaces, urban refuges? (2023)	1.210,00 € (1.000 € + VAT)	Fundació Mies van der Rohe
Presentation McDonald's: the place versus the metaphor (2022)	127,50 € (150,00 € − IRPF)	Complutense University of Madrid
Presentation and workshop McDonald's: the place versus the metaphor (2022)	50,00 € (41,32 € + VAT)	Asociación de Alumnos Activos de Arquitectura
Presentation McDonald's (2019)	80,00 € (66,12 € + VAT)	University of A Coruña
Text #McDonalds (2018)	121,00 € (100,00 € + VAT)	c2+i / Conexiones improbables
TOTAL	3.453,00 €

WEB

This web page, carried out by Ergosfera with the collaboration of estudiocaravana in the development of digital cartographies, was published on April 4, 2022 and its last update was made on November 29, 2023.